What to Put on Your Small Business Homepage

01

Start with a headline that says something

"Family dental care in Leeds" beats "Smiles that last a lifetime" every time, because the first one tells a stranger exactly where they are. Put one main button right under it, something like Book a visit or Get a quote, and make it the most obvious thing on the screen.

02

Your main services

Three to six things people most often come to you for, each with a line or two. This is where visitors check they've come to the right place, and it's also what tells search engines what the page is about.

03

Some proof

Reviews from real customers, with names where possible. Photos of your actual work or premises, not stock images of people shaking hands. Qualifications, memberships, years in business. Pick whichever of those you genuinely have and put them near the top. People believe what they can see.

04

A bit about you, and how to get in touch

A short paragraph and a friendly photo go a long way, because people hire people. Save the long story for your About page. Finish with your phone number, email, address and opening hours, and repeat your main button. On a phone, a number you can tap to call saves a step for the people who are ready to ring.

05

What to leave off

Music that plays by itself. Sliders that nobody has the patience to wait for. Three different buttons all shouting for attention. A paragraph about when the company was founded. If it doesn't help someone decide to contact you, it can wait for another page.

Common questions