BlogGuides for small business owners
What a website really costs, how domains and hosting work, how local and AI search work, and how to pick the right way to build yours.
An accessible website works for more customers and lowers legal risk. Here is a plain guide to WCAG, what the ADA and EU rules mean for small businesses, and a short checklist.
7 min read
5 min read
Wix and Squarespace versus having a professional build your site: cost, time, quality and control compared, with a simple way to decide for your small business.
Read the guide →5 min read
Domain name, hosting, SSL and business email explained: what each one does, what you pay for, and how to make sure you own your domain.
Read the guide →7 min read
Get your small business website ready for Thanksgiving, Black Friday, Cyber Monday, Christmas, Boxing Day and the new year, with a dated checklist for US and Canadian businesses.
Read the guide →6 min read
Core Web Vitals are Google's measures of how fast, responsive and stable your site feels. Here is what each one means, the targets to aim for and the simple fixes.
Read the guide →7 min read
AI Overviews, ChatGPT and other AI search tools now answer questions about local businesses. Here is what generative engine optimization (GEO) means and what to change on your website.
Read the guide →6 min read
AI website builders can produce a site in minutes. Here is what they do well, where they fall short, and when a web designer is worth paying for.
Read the guide →5 min read
Reviews shape who gets the call. Here is how to ask for Google reviews, make it easy, reply well and stay within Google's rules.
Read the guide →5 min read
Instagram and Facebook can bring in customers, but you do not own them. Here is why most businesses still need a website of their own, and what it gives you that social media cannot.
Read the guide →6 min read
Schema markup labels your business details so search engines understand them. Learn the types worth adding, what they can and cannot do, and how to test them.
Read the guide →6 min read
What a small business website really costs: DIY builders, freelancers and done-for-you packages compared, plus the ongoing costs people forget. Packages here start at $399 setup.
Read the guide →4 min read
The things a restaurant, cafe or takeaway website has to get right: menu, hours, location and booking, plus the mistakes we see most.
Read the guide →5 min read
A website needs looking after once it's live. What maintenance covers, what goes wrong without it, and whether to do it yourself.
Read the guide →4 min read
Your About page is usually one of the most visited on a small business site. A simple way to write it, and what to avoid.
Read the guide →4 min read
An address on your own domain looks more trustworthy and keeps your messages out of spam. How it works and what to set up.
Read the guide →4 min read
Most people will see your site on a phone. What mobile-friendly really means, how to test yours, and the problems we see most often.
Read the guide →5 min read
Slow sites lose visitors and can hold back your search results. What Google measures, what usually causes the problem, and what to fix first.
Read the guide →5 min read
What to check before your new website goes live: content, forms, phones, speed, security and search basics.
Read the guide →5 min read
Local SEO without the jargon: the few things that help nearby customers find you, and the common advice you can ignore.
Read the guide →5 min read
How to claim and fill in your free Google Business Profile so local customers can find you on Search and Maps.
Read the guide →4 min read
What belongs on a small business homepage, in roughly the order visitors need it, and a few things to leave off.
Read the guide →4 min read
How to pick a business domain name that's easy to say, spell and remember, which extension to go for, and what to do when your first choice is taken.
Read the guide →4 min read
What a realistic timeline looks like for a small business website, and what actually slows it down. Ours go live in 5–7 days to 10–14 days.
Read the guide →One setup fee, then a simple monthly plan with your domain, hosting, support and edits included.
