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US and Canada

Festivals and key dates

The holidays and shopping days that change how customers use your website over the next three months, with one thing to do for each. Dates for religious and lunar festivals move each year, so double-check them before you plan around one.

• Sat 31 Oct

  HolidayUS and Canada

  Halloween

  Post your evening hours and any themed offer before the weekend, and check your site on a phone.

• Sun 8 Nov

  CulturalUS and Canada

  Diwali

  The festival of lights is celebrated by many South Asian communities in both countries. Share greetings, special hours or offers if they suit your business.

• Wed 11 Nov

  HolidayUS and Canada

  Veterans Day (US) and Remembrance Day (Canada)

  Many offices and shops change their hours. In Canada, whether it is a day off depends on the province, so state your hours clearly.

• Thu 26 Nov

  HolidayUS

  Thanksgiving (US)

  Add a notice with closing times and the last delivery date for orders before the holiday.

  Holiday website checklist →

• Fri 27 Nov

  ShoppingUS and Canada

  Black Friday

  Have your offer page live, test checkout end to end, and check your site speed before the traffic arrives.

  Speed basics →

• Sat 28 Nov

  ShoppingUS

  Small Business Saturday

  A day to encourage people to shop locally. Share a clear offer, your address and your opening hours.

  Get more reviews →

• Mon 30 Nov

  ShoppingUS and Canada

  Cyber Monday

  Online-only deals. Make the offer easy to find on your homepage and mention when it ends.

  Online store checklist →

• Tue 1 Dec

  CulturalUS and Canada

  Giving Tuesday

  A day of giving. If you support a cause, say how on your site and make donating or taking part simple.

• 4 Dec to 12 Dec

  CulturalUS and Canada

  Hanukkah

  Begins at sundown on 4 December. Check any special hours or offers against the dates, and keep greetings simple and inclusive.

• 24 Dec to 25 Dec

  HolidayUS and Canada

  Christmas Eve and Christmas Day

  Publish your holiday hours, last-order and last-delivery dates, and update your Google Business Profile hours too.

  Google Business Profile guide →

• Sat 26 Dec

  ShoppingCanada

  Boxing Day

  The biggest sales day of the winter in Canada. Announce deals early, and say clearly which stores or pages they apply to.

• 26 Dec to 1 Jan

  CulturalUS

  Kwanzaa

  A week-long celebration of African American culture. Greetings and community content are welcome if they fit your brand.

• 31 Dec to 1 Jan

  HolidayUS and Canada

  New Year's Eve and New Year's Day

  Update opening hours for both days, then use the new year to plan the changes you want to make to your site.

  New Year launch webinar →

• Mon 18 Jan

  HolidayUS

  Martin Luther King Jr. Day

  A US federal holiday, so many businesses close. Update your hours and let customers know about bookings.